I went to the AIM Conference for the first time last year, and it was excellent. Though the trip from the east coast to the west is a long one, I got so much out of the sessions and made some great contacts, too. This year's conference promises to be outstanding as well, with early agenda items including the below (as of January 15):
- What Happened to My Leads? (Actual) Sales Phone Calls Gone Wrong
- A New Product/Company Competition – New Companies Vie for “Best New Product or Service of the Year” judged by investors and the audience.
- Social Shopping - Why is Groupon Worth $3 Billion? Do Peer Recommendations Matter That Much?
Yep, we marketers have a pretty good sense of humor, which is one of the reasons that this conference ranks so high on my list of must attend events. If your plans take you to California, please look me up: I'll be the girl smiling blissfully in the sun, and eagerly networking with my peers. May can't come fast enough!