Saturday, October 16, 2010

And so it goes.

Wow, that was fast. The Gap has decided to trash both its new logo, and its crowd sourcing campaign. If you type "new Gap logo" into Google (as of today), you get 13,300,000 results. Yowza.

“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo," said Gap North America president, Marka Hansen, in a news release posted this week on the Gap, Inc. corporate website. Ms. Hansen continued, "We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community.  This wasn’t the right project at the right time for crowd sourcing. There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way. “

It will be interesting to see what happens "if and when" the Gap tries to reinvent its logo again in the next few years. Until then, I'm still sticking to my guns that their brand needs more help than a logo overhaul.