Saturday, August 14, 2010

Goodbye, Baby Steps...and hello, Le Cirque.

We are undergoing a rebranding process at my company. Though we're just starting to meet with potential agency partners, it is incredibly exciting, and I desperately wish I had a crystal ball so I could look six months into the future and see the end result of our efforts.

Moving through the process of rebranding in the office has helped me remember that brands aren't meant to be static: they are constantly changing and evolving. As I pondered that on a personal level, I realized that my original name for this blog, Baby Steps, was really not fitting my life any longer: C is running, and I am running after her, all while trying to keep a lot of balls in the air. To be honest, most days I feel more like a circus ringmaster than anything else. And so, I'm excited to relaunch this blog as "Le Cirque de Sara." Le Cirque will cover the same topics as Baby Steps (marketing and motherhood), but I'm thinking that I'll be able to expand a little further on some additional topics, too. After all, you never know quite what to expect when you enter the big top.