Here we go again.
Earlier this week, I was catching up on some reading, and saw that Snapchat just expanded their advertising. (If you want to learn more about that, click here .) I do not currently use Snapchat, and really don't have much interest in it from a personal level — but as a marketer, I feel compelled to learn more about it, especially when I look at the overlapping demographics between Snapchat users and apartment dwellers. This morning I realized that a while back, I had a very similar opinion about Facebook , and Twitter . I initially signed up for both of those networks thinking a) I don't really know that I will ever use these platforms personally, and b) I have no idea whether these will be applicable to my professional life. Same goes for Pinterest, and Instagram. And lo and behold, today, I use all of those channels personally AND professionally. Facebook, in particular, is a massive part of our marketing mix — nearly all of our properties have Facebook pages, and we also r...
