About Sara

The short version:
I head up marketing for a real estate company, and am mom to a tween, who is now taller than I am. I often feel like the ringmaster of a circus (albeit a fun one), but just for the record, I find clowns strangely unsettling.

Loves: Marketing, PR, social media. My family. The lake, and the beach. Peloton, barre, and power yoga. Fan of pearls, the office ponytail, and not-so-sensible shoes (and often, all three at once).

Pet peeves: Having an "h" tacked onto the end of my name. Being "ma'amed." Spam (any variety).

The long version:
I'm SVP, Marketing at Beacon Communities LLC, a Boston-based real estate development and management company, where I oversee all things marketing and communications related. 

My career covers more than 20 years of real estate marketing experience. Prior to joining Beacon, I was Head of Marketing at Dolben for nearly 12 years, where I oversaw numerous strategic initiatives. impacting marketing, technology, and leasing operations. Previously, I was Director of Marketing at Northland Investment Corporation, a privately held, fully integrated real estate investment and development firm, where I built the marketing department from the ground up. Earlier in my career, I managed the public relations and brand development efforts for Berkshire Mortgage Finance, a commercial mortgage firm, which is now known as Berkeley Point Capital. My real estate career began in the late 90's at Spaulding & Slye Colliers, a real estate services and investment company (now Jones Lang LaSalle), where I coordinated various community relations programs for large-scale development projects. I started my career at Arnold Public Relations, a division of Arnold Worldwide, where I quickly discovered that I was not cut out for the agency world. It was a happy coincidence that I ended up in real estate—now, I can't imagine working in another field.

I earned a BA in English from Colby College and an MA in Integrated Marketing Communication from Emerson College. In 2009, I also earned a designation as a Certified Inbound Marketer. My current industry involvement includes serving on the Marketing Committee of the National Multifamily Housing Council, Zillow's Multifamily Rental Advisory Board, and the Multifamily Social Media Summit Advisory Board. Over the past decade, I've also been lucky enough to have spoken at many industry conferences both regionally and nationally, including the National Apartment Association's Education Conference and Expositionthe National Multifamily Housing Council's Apartment Operations and Technology (OpTech) Conference, the Apartment Internet Marketing (AIM) Conference, the Entrata Summit, and others.

You can read more about my professional background here.

On both a personal and professional level, I am passionate about what I do, and believe that what you put in equals what you get out.

Thank you for reading.

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