Sunday, August 30, 2015

Jump on in.

Where has this summer gone? I swear, it was just a month ago that I was planning out our entire summer, week by week. C went to four (yes, really) different camps, we went away for a wonderful and relaxing family vacation, and I became an auntie for the first time. We packed a LOT in, yet it still seems like the summer was much too short: C's first day of school is on Tuesday. This year, she will be in first grade, which honestly boggles my mind. How on earth do I have an almost seven year old, who devours chapter books and can (sort of) write her name in cursive?

Anyway, one of my best memories of the summer, and quite honestly as a parent, is C conquering her fear of swimming. Note that I did not say of the water; thankfully, she has always loved the water. But jumping in and swimming, without a "floatie," was a Big Deal. Despite the fact that she had taken swimming lessons for the last few summers, something just wasn't clicking. Swimming in water that was more than four feet deep was over her head, in more ways than one.

What finally got her over the hump? Getting out of the way. We took C to my parents' house on the lake, and they brought her to/from day camp every day, while my husband and I maintained our normal routine at home for a week. We talked on the phone every night, and one evening, my parents said, "When we get home from camp, C runs off the dock, and cannonballs into the water. Then she swims to the beach, runs up the lawn, and does it again. We have to drag her away from the water, when it's finally time for bed." My husband and I looked at each other, and our jaws dropped. This was the same girl who we'd been begging to swim, just weeks before?

When I went to pick her up a few days later, she asked me to watch her run and jump. She pounded down the dock, sailed off the end, and screeched Cowabunga. As she was paddling back to the ladder, my dad smiled proudly, and said, "We decided to make it fun. It's one of our new traditions." I high-fived my girl, and then she challenged me to a cannonball contest. (For the record, she won. My technique is a little rusty.)

As we begin the new school year, I encourage you to think about where you're getting "stuck." It could be that you need to get out of your loved one's way, clear the path for a teammate, or simply get out of your own head. Or, maybe finding the fun will be just the ticket you need to break through and drive progress...and if you're lucky, that progress may be beyond your wildest dreams.

Jump on in, friends. And Cowabunga to you all.





Tuesday, July 14, 2015

People Are Talking About You...Now What?

Friends! I am so excited to announce that Apartments.com has invited me to give a webinar on one of my favorite topics, online reputation management. You can sign up here. As of today, more than NINE HUNDRED (!) people have already signed up, which tells me that this is one timely discussion. I'll be covering a lot of info in just one hour, including:

  • Why is Online Reputation Management (ORM) important?
  • How to create an ORM plan
  • Asking for reviews
  • Best practices
  • How to measure your efforts
 















I'll post a link to the slides, once the webinar is complete, but would love it if you were able to join us. Wish me luck!

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UPDATE: click here for a recording of the presentation. Enjoy!

Tuesday, May 5, 2015

Spring cleaning.

As most people know, New England got positively HAMMERED with snow this year: my town got more than 106" in the span of just a few weeks. That is almost nine feet (!) of snow...and it only finally just all melted away a few weeks ago. When that happy day arrived, I basically pulled a Julie Andrews on my front lawn.



Now that spring is really here, I am taking a hard look at things — a proverbial Spring Cleaning of sorts. Where am I spending most of my time, and does that make me happy? While my house no doubt needs to be cleaned, too, I feel like I can't get started on the material things until I have my own head on straight.

How do you tackle spring cleaning?

Friday, March 27, 2015

Managing Your Online Presence

This week, I was lucky enough to have been invited to participate in a webinar about managing your online presence, thanks to my friends at Property Solutions. We covered a LOT of ground, and you can see a recording of the presentation below. Enjoy!


Saturday, January 24, 2015

You don't know what you don't know.

A few weeks ago, I was lucky enough to attend an in-depth training on Google Analytics (GA). For those who aren't familiar with that platform, GA offers detailed statistics about a website's traffic and traffic sources, and measures conversions and sales (thank you, Wikipedia, for summing that up so nicely). I consider myself a pretty tech-savvy person, but I realized three key things as a result of this training:
  1. I should have brought Advil to class: my head was pounding after 16 hours of instruction.
  2. I didn't know nearly as much as I thought I did, which was both incredibly humbling and overwhelming.
  3. I needed help getting 50+ properties' GA accounts up to snuff, stat.
Sometimes, you don't know what you don't know, until someone turns on the light...and what you thought was a tiny ice cube turns out to be a glacier, with miles of uncharted territory just waiting to be explored. If you have any interest in tracking the performance of your online marketing efforts, I highly recommend that you get yourself familiar with GA, even if you have other tracking mechanisms in place. My training was though LunaMetrics, and was really well done. (LunaMetrics also does implementation work, though I'm exploring a few options within the multifamily industry for our purposes.)

I love the challenges and opportunities that come with learning new things, and next week, I'm off to Napa, California, for the Multifamily Social Media Summit. The Summit was one of the best conferences I attended last year, and this year promises to be outstanding, too — I can't wait to see my industry friends and get inspired. If you can't get to Napa, follow the conversation on Twitter at #mfsms.

Cheers to learning!